Running club nights can be a pain in the arse - I know, because I did it for long enough. It takes time, effort, patience and (a whole lot of) cash; however one person who has garnered such energy and vigour is Sinead Ni Mhordha who recently started a new club night in Dublin called 'Now That's What I Called Music'. So I decided to ask her why and how and who and what and if and stuff...
Firstly, what's on your iPod at the moment?
Hmmm - I've had it on random lately and what I've been enjoying are the recent albums from Yeasayer, Animal Collective, Hot Chip and The Kills (sniff - I'll miss them). I've also been enjoying a bit of rockabilly from Imelda may and Kitty, Daisy and Lewis.
The depth of quality in the Irish music scene has grown massively in the last 6/7 years – how have things changed over the years for you with regards to Irish music and where do you see it going in the future?
Things really have exploded for Irish music in terms of musical depth, expansion and quantity! If you cast your minds back to 10 years ago or less - it was the singer-songwriter scene that was massive. The likes of Damien Rice, The Frames and Gemma Hayes were the bigger names filling venues but there has been such an incredible change in musical styles. The introduction of digital downloads and iPods have made it easier for bands to release their music, which has meant a constant steady stream of acts embracing so many elements of genres from electro to indie-rock to experimental and dance infused rock. This has resulted in bands here broadening their ears and music collection, hence tackling different music genres. Now you've got dance-electro from Bitches With Wolves, delicate acoustic from James Vincent McMorrow, instrumental touching Vs monstrous riffs from Northern noiseniks And So I Watch You From Afar, quirky eclectic sounds from Cathy Davey and the genius coupling of Neil Hannon and Thomas Walsh who created the fun cricket inspired concept album The Duckworth Lewis Method. This has made it very exciting in terms of picking music for radio and djing purposes and of course, it has been music to my ears! I see things continuing on similarly with more bands fusing different styles and not being afraid to try different sounds. Ireland has always had a healthy scene and I only see this getting better.
With that, more international acts have been making their way over to Irish shores in recent years – how do you think this has affected the live music / club circuit?
All you have to do is look at the new venues popping up! Even though there is a recession here at the moment - it hasn't stopped the constant influx and demand for acts and djs! Venues are still packed. Shows are still selling out. The Mercantile has now opened and are featuring live acts and DJ's. Clubs are popping up in restaurants. What started out as a small live affair upstairs in Whelan's has led to renovation leading to a bigger room and stage with visiting acts being booked as well as Irish acts. These such international acts have had a huge impact on Irish acts in terms of inspiration as well as making it exciting for radio in terms of interviews and live sessions.
Anyhoo, with all that malarkey in mind, you recently started a new club night in the Academy called “Now That’s What I Called Music” with DJ Serena Sloane – what inspired you to start "Now That's...", how would you define it and are you both mad per chance?
Ok - Now That's What I Called Music is a look back to the 80s and all that worked about it. We're giving everyone the chance to re-embrace the atmosphere of the time and the opportunity to re-live the 80s. So - in order to re-live it and bring it forth to today - we have re-introduced 80s games Twister and Fooseball. We've dressed the venue with neon lights and a neon bar sign. We also feature 80s cocktails at a recessionary price for 2 for a tenner. We've also encourage 80s club goers to dig out their leg-warmers, lace, ra-ra skirts, head-bands and other 80s wear out of their wardrobe - and of course - there's the music and you can't not dance to 80s classics such as Gary Numan 'Are Friends Electric', Cyndi Lauper 'Girls Just Wanna Have Fun, Billy Idol's 'Dancing To Myself' and New Order's 'Blue Monday'. The launch night last month was such a success. So many people dressed up and danced their socks off. There was even a Hen Party all donning leg-warmers! We wanted to offer something different and fun for people to immerse themselves in. We also feature Special Guest DJs. The Duckworth Lewis Method played the launch and had a blast! It also marked Neil Hannon's debut dj performance! This next one is going to be real special too with Choice Music Prize nominated and Meteor Award nominated act Fight Like Apes swapping the live stage for the DJ decks! To keep people of their toes, we also throw in a bit of kitsch 90s (like KLF and Deee-Lite) as well as some current favourites from the likes of Marina and the Diamonds and Foals.
There’s a real 80’s dance throwback/vibe with this “Now That’s…” – has it been difficult to tap that audience or is it something that is so prevalent at the moment?
I think it's totally prevalent - especially when you look at the recent craze of 80s inspired acts such as La Roux, Marina and the Diamonds and new material from Goldfrapp and Hot Chip. People can't ever put 80s behind them. There is something so essentially kitsch about the sounds from the 80s. It was a time that gave birth to electro sounds and dance beats. Synthesizers and samplers became hugely popular with artists then. New Order's Blue Monday became the biggest selling 12 inch of all time! With so many music-lovers swaying more towards 80s inspired artists today - it has helped revolutionise the music of the decade - so - it has definitely not been difficult to tap into that kind of audience.
What kind of guests do you have coming in the future?
We have Neosupervital booked for the following club night on Friday 14th May and Dark Room Notes on June 11th. We have asked a lot of well-known Irish acts and they are all well up for it!
The competition between club nights is Dublin was pretty fierce when I left in 2007 - how active is it now and how do you see the night developing as you go along?
It is but as this club stands out from others in terms of music genre and concept I'm pretty confident that it will prove a popular choice for those looking for something different. We hope to establish the name as thee monthly club to go to and to continue to bring well-known acts to the dj stage to showcase their love for fun, kitsch tunes from their music collections!
Lastly, a really important question – vinyl, CD or mp3?
Vinyl vinyl! There is something so special about playing records. The quality is something completely different and it does transport you back to the live studio where the music was recorded. I was listening to some old records from the 50s and 60s last night and there is something so gratifying at looking at the record sleeve, placing the needle on the record and feeling the atmosphere from the recording. They sound amazing! I also have the original Now That's What I Call Music on vinyl. It was released in 1983 and features tracks from Duran Duran, Heaven 17, Rock Steady Crew, Human League, Tracey Ullman and The Cure! Pure class!
Leigh